Amici Procurement Solutions rebrands to MyAmici
Amici Procurement Solutions has rebranded as MyAmici, marking a major milestone in its evolution. The new name unifies its platform, website, and identity under one brand.
The rebrand reflects the organisation’s strategic evolution from a procurement-focused provider to a comprehensive, end-to-end LabOps platform supporting biotech, medtech, and life-science organizations across every stage of growth.
The refreshed brand and new website, www.myamici.com, launches today and will mark the next chapter in the company’s mission to empower labs with an intelligent LabOps platform to improve operational workflows, reduce costs, enhance speed, safety, and scientific excellence.
The decision to rebrand was driven by three key factors:
- A modern identity that matches our platform - Our technology has evolved significantly, and the new brand reflects the intelligent experience customers see within MyAmici today.
- A clear position as a LabOps leader - We’ve grown far beyond procurement. The new brand represents the full scope of our capabilities, spanning inventory, equipment, purchasing, HSE, and financial controls.
- Momentum for global expansion - As we enter new markets, a unified, future-focused brand strengthens our presence and ensures consistency across all regions.
The company said:
We’re excited to share that we will now be known simply as MyAmici. While we began as a procurement-focused business, our solutions and expertise have grown far beyond that. We wanted a name that reflects the full breadth of what we do today and how our customers know us in the market.
Caroline Briggs, CEO, said:
This rebrand reflects our commitment to helping labs operate smarter and safer as they scale globally. Our mission remains unchanged: delivering exceptional service and value to every customer. We are proud to play a substantive part in our customers journey.
